We believe in slow jewellery-ethically made from responsibly sourced materials. Sustainability is in our nature; the same world that inspires our designs also gifts us precious metals and gemstones.

That’s why we choose wisely, craft consciously, and continually evolve to reduce our footprint and create positive impact. We stand against mass production, instead partnering with small, family-run workshops and artisans who have been part of the NAJO family for decades.

Every NAJO piece is fairly, lovingly, and consciously crafted-so you can wear your jewellery knowing it’s been made with care for people and planet.

Over the years, the NAJO brand has become synonymous with beautiful design and impeccable craftsmanship that magnifies the inherent beauty of our sterling silver, gold, and striking gemstone pieces. Our fine jewellery designs pay homage to the high-quality, ethically sourced precious metals and gemstones we use, gifted to us by nature.

Our beautiful packaging celebrates our slow jewellery, inspired by nature’s artistry. Thoughtfully designed in line with our sustainability ethos, our jewellery boxes are 100% recyclable, crafted from linen-textured recycled paper, and contain no magnets or synthetic foam. Even our ribbons are biodegradable.