Indulgence is not about excess.
It is about intention.
Valentine’s Day has a way of making everything feel louder. Bigger gestures, bigger expectations, bigger everything. But the love that lasts is often quieter. It lives in the rituals you return to, the pieces you wear often, the moments you let yourself savour.
This year, NAJO invites you to celebrate love as an art form. A daily practice. A thoughtful choice. Jewellery becomes part of that practice, not just a gift, but a reminder. Of devotion. Of connection. Of choosing beautifully, with meaning.Because the most meaningful gestures are the ones that linger.
Sealed with a Kiss
The Kiss Stud Earring and the Bisous collection reimagine the universal gesture of a kiss through sculptural X silhouettes, polished and refined, designed to be worn close. Romantic by nature and impeccably handcrafted, they capture the kind of intimacy that feels personal, not performative.
If you’re gifting something subtle but meaningful, these are the pieces that say everything without needing to say much at all.
The Heart, Reimagined
Love takes many forms. Attracting, celebrating, remembering.
The most enduring pieces are often the simplest ones, worn close to the heart, reached for again and again. NAJO’s heart designs are not overt or overly sweet. They are considered, sculptural, and beautifully restrained, designed to carry meaning without losing elegance.
The Eternal Pendant features a suspended heart designed to be worn alone or layered. The Cuore Necklace, heart in Italian, captures the beauty of connection and friendship, and the moments that shape a life. The Italian crafted Amore Necklace offers a bright expression of ama la vita, love life, with a puffed heart charm on a diamond cut chain that feels effortless worn on its own or layered.
Earrings That Become Ritual
Thoughtfully crafted, these designs are chosen with care and worn with meaning.
Earrings are often the first thing you put on, and the last thing you stop wearing. They become part of your everyday presence, framing the face, catching the light, quietly marking time.
For Valentine’s Day, they make a deeply wearable gift. Romantic, yes, but also practical in the best way. A reminder that love can live in the everyday.
The Kiss Stud Earring distils romance to its purest form. The Bisous Stud Earrings offer a slightly bolder interpretation, still refined and easy to wear. For something with softer movement, Moonkiss Earrings curve delicately against the ear, romantic without excess.
Rings, Chosen for Yourself
A ring is perhaps the most personal gesture of all.
Unlike a necklace or a bangle, it sits within your line of sight. It becomes a private reminder, worn for yourself first, noticed by others only second. It is the kind of indulgence that feels intentional every time you glance down at your hand.
The Tendresse Two Tone Ring features a raised kiss motif in gold plate, playful, affectionate, and beautifully sculptural. The Fleur Rose Quartz Ring brings softness and colour with a romantic sensibility. The Marais Ring offers tactile texture with a modern heirloom feel.
The Art of Connection
Bracelets and bangles bring love into motion. Seen and felt throughout the day, they become tactile reminders of devotion and connection.
The Oh Honey Bangle symbolises reconnection and enduring bonds through its modern two tone design. The Love Knot Bangle twists a single ribbon of silver into a sculptural expression of togetherness. The Bisous Chain Bracelet is fluid, intentional, designed to move with you.
These are tokens of intention. Indulgences that honour the art of loving well.
Gift With Purchase
For a limited time, spend over $169 and receive the Cara Silver Chain Bracelet as our gift to you.
Meticulously crafted with a seamless flow of silver heart shaped links, Cara offers a feminine interpretation of the classic chain. Simple yet structured, she is designed to be worn every day as a quiet reminder of devotion and self worth.
Because loving well begins with choosing thoughtfully.
*T&Cs Apply. AU & NZ Only. Ends midnight, February 14.
Chosen with Intention
Valentine’s gifting, made simple: jewellery he’ll actually wear - clean, timeless pieces that work every day. Start with the Kinetic Men’s Silver Chain Necklace as an effortless staple, add a classic finish with the Quadris Men’s Silver Signet Ring, or go for texture and impact with the Atlas Men's 6mm Beaded Black Onyx Bracelet. Easy to style, easy to love, and designed to last.
Jo Tory
Born in Australia, Jo Tory is proud to be one of the country’s pioneering female jewellery founders. She has been our Creative Director since NAJO’s formation, steering the company to be one of Australia’s most successful fine jewellery brands today. Jo also sits on the Jewellers Association of Australia’s Board of Directors, where she actively promotes the highest standards and ethics within the Australian jewellery industry.
